Traced in Symbols, Told in Travel

HISTORY

IN THE PURSUIT OF A DEEPER SENSE, THE ART OF ORNAMENT HAS EMERGED AS A TOOL FOR EXPRESSION AND CONNECTION—A BRIDGE BETWEEN THE SELF AND THE EXTERNAL WORLD, HOLDING IMMENSE POTENTIAL.

BEHIND NOIR KĀLA

Hi, I'm Jacinthe, the creator behind this brand and the heart of our jewelry store. My quest for answers has been a lifelong journey that continues to this day. When the potential of ornaments crossed my path, somewhere between Goa and Varanasi, I knew I had found something special for our jewelry store.

Ornaments undeniably provide protection, facilitate self-discovery, enable transformation, promote empowerment, and shape identity. Over the past few years, my journey has involved in-depth exploration, collection, and design for our jewelry store. Guided by the principles of animist cosmology, I've dedicated myself to unraveling and elucidating the intricate relationship between sacred empowerment, adornments, and the essence of human nature.

The art of creating and wearing ornaments is one of humanity's most ancient practices. In a life led with intention, these treasures from our jewelry store become integral to ritual practice, both as a catalyst for transformation and remembrance. Certain meticulously charged jewels function as instruments of change within the bodies they adorn. Embracing animism through these sacred rituals allows us to forge deeper connections with the world and heighten our awareness. I invite you to embark on this profound journey of discovery through our jewelry store.

The jewel channels ancestral power into the modern world. Its enduring nature transforms it into an artifact, a vessel, the tangible embodiment of the intangible. It establishes a link between the past and the present while shaping the future. In the great mystery of becoming who we truly are, the Art of ornament can become your humble companion, especially when chosen from a jewelry store rooted in meaning.

In reverence,

- Jacinthe

SKILLED CRAFTSMANSHIP

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FEMALE-OWNED

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RENEWED METALS

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FUSION AESTHETIC

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THOUGHTFUL PRODUCTION

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Symbolism

Our collections are a chronicle of passion, craftsmanship, and the indomitable spirit of Rajasthan. It's a voyage of self-discovery, empowerment, and celebrating traditions. Each piece in our jewelry store possesses its narrative, energy, and purpose. They transcend mere accessories; they serve as declarations of individuality. Deeply rooted in mysticism, our creations are dedicated to daily ceremonies and ritual practices. They conjure symbols, shapes, and archetypes inspired by the sacred feminine, the elemental forces, animist cosmology, Hinduism, Buddhism, or even ancient Egyptian and Celtic mythology.

Our aim is for those who wear pieces from our jewelry store to resonate with the virtues we impart: the wisdom of Mother Kālī, the unyielding strength of the Vajra, and the profound symbolism of growth, transformation, and grounding embodied by the serpent. The stories accompanying our jewels are meant for anyone who believes in the power of intention and manifestation. Each sacred symbol carries its own emblematic and cultural narrative—a narrative to explore and honor with deep reverence. Every universal symbol extends an invitation to craft one's unique interpretation and find pieces that align with our jewelry store.

Traditions

We take great pride in our collaborations with two family businesses based in Rajasthan, India. These businesses have been dedicated to craftsmanship for two to four generations! Currently experiencing remarkable growth, their vision aligns with our jewelry store’s commitment to preserving and promoting India's rich heritage and traditional craftsmanship. What excites us even more is that Rajasthan is home to some of the world's most accomplished and skilled traditional artisan communities. We are deeply committed to ensuring that these ancient practices endure and receive the recognition and reverence they deserve. While handmade remains our primary preference, our jewelry store has also introduced cast-made designs to enhance specific functionalities. Most of our creations are crafted by hand, so these cast-made pieces offer unique advantages in particular contexts.

Timelessness

We aim to create new memories in a coherent, strong, and sensitive union by merging raw elegance with minimalist aesthetics. We firmly believe that uniting this aesthetic with age-old wisdom holds the key to transcending the passage of time. Our mission as a jewelry store is grounded in a more thoughtful and conscious approach to consumption. We achieve this by curating collections that stand the test of time and prioritizing sustainable, renewable, or even organic materials. Our intentional and holistic practices halt excessive production and mindless consumption. Embracing a slower production schedule, our jewels are crafted in small batches—nothing is mass-produced. This approach serves as our response to the prevalent culture of excessive consumerism. Rather than chasing fleeting trends, our jewelry store concentrates on styles that endure across the years. These are pieces meant to be cherished, preserved for a lifetime, and even passed down as heirlooms.

Roots of our Journey

Our approach is rooted in history. Exploring artisanal heritage and ancient symbols has led us to create our language—a collection where the past resonates with a distinctly modern voice. We create for those who carry on traditions, those who break the rules, and everyone navigating the space in between—united through a love of meaningful adornments from our jewelry store.

Our story is one of a planted seed, a vision slowly unfolding, and a deep conviction that our mission goes well beyond what a typical jewelry store might offer. It’s a journey of care, patience, and, inevitably, hard work. Although we have always aimed to grow intentionally, our beginnings were anything but slow! With families to nurture, we now prioritize purpose over speed. This journey has shaped our growth, deeply rooted in what truly matters.

Today, seven years later, our team of four women operates as a close-knit unit within our jewelry store. Jacinthe creates the collections and oversees brand direction and operations, Sabrina carefully manages orders and inventory, and Maria responds to every inquiry and ensures our website runs smoothly. At the same time, Bianca captures the essence of our story through imagery. More than an artistic ally, Bianca is a precious friend and wise advisor, the magnetic soul behind each visual. Our other half, our soul sister, we wouldn’t be here without her.

We are grateful for our team, which is fully invested in this journey. And we thank you for supporting a small jewelry store with a big vision.